Economic and ecological harmony is straightforward and easily explained. It is what will happen when society realizes that its self absorbed behavior is now killing us too. Civilization will either become extinct or recognize that other species have the legal right to live too. When we accept and teach this basic fact, then civilization itself can become a force of Nature. Most of us are blind to the fact that economies are controlled by human decision and nothing else! We humans are creatures of habit and many of our decisions are controlled by those habits. This means for any solution to be lasting, it must engage our habits directly or risk relapse. Furthermore, for any solution to work it must speak to our business minds and our ecological hearts. Failure to include ecological empathy by business minds is the cause of the climate crisis we face today.
Currently manufacturers make goods to meet the demand of consumers while maximizing profits. In our free market economy continuous product advertising is required to grow or maintain market share. This advertising is crafted exclusively to stimulate our buying impulses. It is the nature of our buying impulses that cause manufacturers to not report ecological footprints in advertising. This is why we buy goods unaware of their ecological impact. It is this lack of awareness that blocks market demand for greener goods. Neither manufacturers nor consumers can be blamed, because it is human nature itself that is at fault. What is needed, is the introduction of eco-scoring technologies into the buying experience that give us eco-awareness, then let the market respond.
Here's how its done:
- Add smart-label technology to consumer products
- Add smartphone apps that score products while shopping
- Then advertise eco-scoring app usage to consumers
- Now let market forces do the rest...
Why It Work
Economies are alive and behave similar to bee hives. Both are natural systems for handling large populations. Bees build hives, we build economies. Bees instinctively protect the hive while we instinctively protect our economies. We all know that the global economy is causing an ecological collapse and that has created in us a cultural "desire to do something", but what? Cultural desire happens when a large percentage of a population is exposed to the same thing. Introducing smartphone apps that coach our buying experience intuitively will tap into the "desire to do something". Coaching is a proven and effective way to change habits, in this case our spending habits acquire friendly green coaching advice. Green demand would grow with every purchase of products with strong eco-scores and that, is, the only market signal manufacturers need. Persistent green coaching can become the antidote to the "impulse advertising" that bombards us today.
Prior to the 18th century our economy was a supply and demand economy based on basic human needs. Then people began purchasing goods and consuming materials in excess of their basic needs, that was the dawn of consumerism. The industrial revolution quickened the pace of consumption. During the mid 20th century TV commercials started stimulating our buying impulses causing our desire for products to grow beyond our incomes. So bankers came to our rescue with debt. The banks then devised a plan to create money for themselves and lobbied government aggressively for the power to create phantom loan money using a small fraction of deposits on hand. Banks were legislated the power to create money for themselves free of charge. Debt became cheap and easy for consumers, overnight banks became the most powerful economic force in history. This was the dawn of debt based consumerism. Bankers transformed a supply and demand economy into the unstable debt based economy we have today. Most countries including Canada do not control their currency. It is their private banks alone that create money. Loan money is created by financial institutions the moment a loan is signed and they keep the phantom money when the loan is payed back, tax free! Furthermore, interest money is never created and it has accumulated to the point where there is not enough currency in circulation to pay it back. This is the root cause of our current and future economic crises.
Can Consumerism Save Us?
In today's consumerism, manufacturers design goods to be consumed quickly and replaced often. Add in a free market economy and they must make goods in the cheapest possible way to survive. This leaves little room for environmental consideration. Most attempts to create greener products drive up production costs beyond a consumer threshold where the average consumer can no longer justify the price. A shortage of consumer disposable income caused by debt load has lowered the consumer threshold. From this prospective its easy to see that both manufacturers and consumers are trapped. Simply put, consumerism's path towards sustainability is blocked.
Our predicament is that of a bee hive that must continuously grow to stay alive. Eventually the tree branch supporting it collapses under the hives weight. In our economy there are four support limits and we are over extended beyond all of them.
- Consumer income limit.
- Financial debit risk limit.
- Manufacturing resource limit
- Global biological output limit.
Global Ecological Crisis Solutions
Solving the climate change induced ecological crisis requires us to accept the fact that we are creatures of habit, and adjust our buying habits towards greener products. This requires eco-technology that can both inform us and train us to be green consumers on mass. Green scoring smartphone apps have the potential to accomplish it quickly.
Solving our financial crisis requires our sovereignty to reclaim the power of creating money and manage that power at arms length from business interests. Bankers have repeatedly created financial crises by abusing their money creation powers and thus have proven they can not be trusted with it, but that is beyond the scope of this article...